As the hub of our global styling operations, the Namyang Design Center closely monitors international design trends to ensure that each new model encapsulates the core values of the Kia brand for markets around the world.

From ideation, styling and prototyping to researching new materials, we continuously tweak the design process in our quest for design perfection. Our Design Center first opened in 1977 with the goal of anticipating the lifestyle changes of our customers in overseas markets in order to better incorporate into our latest design trends. The efforts of our Namyang Design Center are augmented by satellite design centers in USA, Germany and Japan, which ensure that we continue to create unique design concepts and further embellish our reputation as one of the world's leading automakers.